Ep. 6: Patience and Fundamentals in Workforce Housing with Gideon Pfeffer

Play episode

Lance is the Founder and Managing Partner of Verivest, an end-to-end real estate investment platform designed to bring transparency and trust to middle-market investing, and a Principal in Fairway America, a real estate private equity firm in Portland, Oregon.

Gideon Pfeffer with The GSH Group joined us and shared his process for evaluating new opportunities. He and his team lean heavily on maintaining discipline and having patience. I asked Gideon how he deals with the competitive environment when it comes to putting offers in on deals. 

This week’s guest

Gideon has been involved in opportunistic real estate investing for more than a decade. As the Managing Partner of The GSH Group, Gideon is responsible for strategic partnership initiatives and ventures, financing and debt opportunities, overseeing investment performance, strategic partner’s performance, and approving decisions on investments and acquisitions. Gideon also oversees daily operations.

Prior to GSH, Gideon operated a highly successful aggregation and renovation firm focused on single-family homes in the Midwest and Southeast. Between 2010 and 2016 Gideon’s company purchased, constructed, renovated, managed, and/or sold thousands of single-family homes. Using lessons learned from his previous enterprises, Gideon directed his attention to the acquisition and renovation of workforce multifamily housing. 

Gideon was selected as one of Business Magazine’s “30 in their 30s” honorees in 2017. He has served on various board and advisory roles for non-profit groups focused on community development and the revitalization of the City of Detroit.

Join the discussion

More from this show

Instagram feed @realestateriskreport

Error validating access token: Sessions for the user are not allowed because the user is not a confirmed user.


Episode 6