Holly Williams made the move from advertising executive to real estate syndicator and debt fund lender, after realizing how much of her income was being sacrificed to taxes—inspiring her mantra “Keep More.” She joins Lance to break down what she’s learned by tapping into the tools and strategies of the wealthy, like private lending. They discuss why boring is good, why relationships are still critical to dealmaking, and why classic investment tools like mutual funds and 401ks are actually riskier than real estate.
This week’s guest
Holly Williams is the founder of KeepMore.com. Holly has been a real estate investor for the past 20 years, with properties and investments in New York, Texas, Ohio, and Mississippi. Together with Ashcroft Capital, she is currently a General Partner in projects throughout Texas.