Ep. 28: Self-storage Investment: Myths and Reality, with A.J. Osborne

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Lance is the Founder and Managing Partner of Verivest, an end-to-end real estate investment platform designed to bring transparency and trust to middle-market investing, and a Principal in Fairway America, a real estate private equity firm in Portland, Oregon.

Self-storage is one of the hottest asset classes in real estate, and A.J. Osborne of Boise’s Cedar Creek Wealth has been doing it for decades. He and Lance dispel the myth that it’s an easier, “recession-proof” vehicle. A.J. shares a few key tenets, including viewing it as a business instead of a real estate investment, the critical role of supply and demand analysis, and how he’s turned data and technology into a competitive advantage.

This week’s guest

AJ Osborne is an American entrepreneur, businessman, and investor who owns and manages his self storage portfolio of over $100 million of assets through his companies Cedar Creek Wealth, Bitterroot Holdings, and Clearwater Benefits.

He’s the owner and host of the largest self storage podcast, Self Storage Income. As an operator and private owner with over 1.2 million square feet of self storage, he regularly keynotes at national conferences on operations related to investing in, buying, and managing self storage facilities.

AJ specializes in developing, converting and turning around underperforming facilities with a value-add strategy, and loves to show other entrepreneurs and investors how to focus on technology and self storage automation.

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Episode 28