Ep. 3: Culture for the Win in Multifamily with Bryan Pritchard

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Lance is the Founder and Managing Partner of Verivest, an end-to-end real estate investment platform designed to bring transparency and trust to middle-market investing, and a Principal in Fairway America, a real estate private equity firm in Portland, Oregon.

Our guest for today’s show is Bryan Pritchard with Tricap Residential based in Chicago. Bryan shared with us how viewing himself as first and foremost an “operator” shapes his perspective as a multifamily syndicator and how that mindset is ultimately a risk mitigant and value creator. Bryan has placed company culture above all else and it ends up having an outsized impact on the tenants within their communities, investors and, most importantly, their employees.

This week’s guest

As Founder and CEO of Tricap Residential Group, Bryan Pritchard enjoys taking on difficult projects that challenge his teammates and encourage growth. Under Bryan’s direction, Tricap owns and operates thousands of apartments in communities throughout the Midwest and has completed redevelopment projects ranging from neighborhood walk-ups to major high-rise renovations. 

Today, Bryan’s career transactions are in excess of $400,000,000. Bryan lives in Chicago with his wife and two children. He is a member of the Young Presidents Organization and was formerly President of the Lincoln Park Builders of Chicago.

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Episode 3