Ep. 29: Selling a Story Instead of a Number, with Anthony Vicino

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Lance is the Founder and Managing Partner of Verivest, an end-to-end real estate investment platform designed to bring transparency and trust to middle-market investing, and a Principal in Fairway America, a real estate private equity firm in Portland, Oregon.

Anthony Vicino of Invictus Capital is a multi-family syndicator, based in Minneapolis. Anthony and Lance break down this strong but often misunderstood market, and how COVID has shifted Anthony’s multi-family playbook. They discuss the importance of rent analysis, streamlining operational expenses, and getting investors to buy into the narrative of a project, not just the IRR.

This week’s guest

Anthony Vicino is a serial entrepreneur who has helped build multiple multi-million dollar companies from the ground up by creating efficient systems that scale, utilizing value-based content marketing strategies, and always focusing on providing exceptional end-user experiences.

He is a Best-Selling Author, Investor, and Small Business Owner who successfully managed his own personal portfolio of multifamily assets spread across the country before joining forces with Dan Krueger in 2019 to create Invictus Capital.

Together, Anthony and Dan, are driven to help people achieve financial security by providing solid multifamily-based investment opportunities in an environment of trust, transparency, and clarity.

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Episode 29